Despite hundreds of articles about marketing tactics, not much is written about what it is like to be a CMO. What are the worries, the unique challenges and even the lessons that fuel a CMO’s success? To answer these questions, I am beginning “The CMO Insight Series,” designed to provide perspective on the challenges facing […]
http://ift.tt/1AMOTwt
http://ift.tt/1AMOTwt
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