Geico Creates ‘Unskippable’ Preroll YouTube Ads That You’ll Want To Watch Till The End

After sitting through the first five unavoidable seconds of a YouTube preroll ad, most people don’t bother watching the spot till the end. But Geico is now hoping to change that with two new preroll commercials that promise to be “unskippable.” Both Geico ads, created by The Martin Agency, cleverly place emphasis on the first […]



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